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7 Reasons Why SEO Helps Branding Yourself Online

Written by  in category 
June 6, 2015
Branding yourself online isn’t as easy as it may seem. You can come up with the best ideas, but it doesn’t guarantee anything. Chances are people are going to click on the first link they see and ignore the rest. Optimizing your website is more intricate than how it appears on the surface.

1. It’s an investment. Money spent on SEO doesn’t go down the drain. Making your website visible helps it attract new clients, so you can grow your business. Because the concept of optimization is alien to many, they play it “safe” by avoiding it altogether. What they fail to realize is they’re only hurting themselves by being stagnant. If you don’t catch up in the internet age, you fall behind your competition. While a marketing strategy is still essential, it’s not enough to cut it. Most people simply don’t click past the first page of search results.

2. It saves time. Time is a limited resource. If you spend countless hours reaching out to people, you forgo other things about your business. With the right keywords, your customers come to you instead of the other way around. Best of all they’re already interested in services like yours. How much work do you put into advertising? Yes you can try giving a fresh twist, and it may even work for a while. Sooner or later, you’re going have to face the hard truth. Ads are worthless once people are conditioned to ignore them.

3. It strengthens your brand. Building links is both an art and a science. Quality triumphs over quantity. Beware of bad links from spammy or questionable sources. They don’t just hurt your rankings. They signal that your site isn’t trustworthy. Link building is all about creating your online reputation. Think of each link as a vote, so search engines know how popular your website is. You want your links to come from reputable and relevant sites. It shows the internet what your brand is associated with. It gives you credibility. When you optimize your site, each link is deliberately chosen.

4. You dominate over the competition. Most people click on the first result they see. It is crucial to be on top, but it is even better to be on every result of page one. Achieving this requires a blend of technical skills and experience. These strategies need to keep up with the changing world of SEO. Creating good content just isn’t good enough anymore. Anyone can string together sentences, but it takes some skill to choose the right keywords for your target market.

5. It’s more effective than traditional marketing. People are conditioned to ignore ads. They either skip it or scroll right past it. Even if they do read it, they’re not likely to buy it. On the other hand, SEO draws in organic results based on their searches. This means you’re attracting people who are already interested in your services. They’re more likely to convert when they find your website on their own.

6. It’s sustainable for long-term goals. How often can you come up with a catchy phrase? What about an interesting gimmick? These tactics may boost sales for a while, but eventually people are going to forget about them. SEO drives your website to the top, so it’s more visible. More people can learn about your products and spread the word.

7. It’s tailored to your business. This isn’t just another type of marketing. Careful research is done for every decision. This means you only get the best possible result for each specific need. After all, optimization isn’t for machines. It’s meant to help people navigate towards you, so you can engage with them. At the end of the day, you want to give the best possible service to your clients. When branding yourself online, SEO gives a holistic approach, so you’ve got everything covered.

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