What is the role of SEO in digital marketing?

Attracting customers can be very exhausting. You can create a great email campaign, record and post a video on social media, and even invest labor and money into your marketing campaign. But, why are your conversions and return on investment still low? It is high time for you to seriously up your game in digital marketing.

Everywhere you go you see people with their smartphones. The minute they access the Internet they immediately see campaigns and ads online. If you invest in SEO and digital marketing, your clients will be enticed by your ad, they will know and read more about your product, then they will decide to purchase it. If you are not yet convinced on how important SEO is in digital marketing, read the following list below.

Below are the reasons why you need Local SEO for your business.

1. Your page ranking is the key to success.
   A great content, video, and website is futile and meaningless if you are still at the bottom of the ranking. Consumers visit pages which are found on the top first page of search engines. As wise Internet users, they think that websites on the 3rd to the 10th page are dodgy. An effective use of SEO keeps your website on top of the ladder.
2. Google consider mobile searches as primary content for SEO ranking.
   This makes mobile SEO indispensable. A user-friendly website with great quality content will certainly take your ranking on the roof. Each page needs to be created with specific keywords and unique relevant content so the search engine can easily index it. Positive behavior from audiences also helps you rank higher, so make sure to avoid jargons and keyword stuffing to keep users to your site and keep them happy and satisfied.
3. Wise implementation of SEO enables brand promotion.
   By keeping your website on top of the page, SEO increases your brand awareness and credibility, because consumers trust a business that dominates the top.There are so many ways for you to promote your brand through digital and social media marketing. Posting your products or services on Twitter, Instagram and Facebook attracts people to your profile and eventually to your website.
4. SEO gives you a head start over your competitors.
   SEO brings in high value for your company. Search engine optimization experts will help you achieve organic goals and increase traffic and sales. Statistics show that less than 30 percent of small business owners implement website analytics, call tracking or coupon codes. A study conducted by Clutch says 70 percent of businesses solely use social media marketing and only 40 percent have an SEO strategy. It is not yet too late, you can start now to improve your SEO ranking and get more sales.

SEO should be used in Digital Marketing

SEO is not yet dead. It is alive, kicking, and continuing to evolve over time. A lot of alterations had been made since search engine optimization began in the 1990s. This led many companies nowadays to hire SEO experts to keep up-to-date and secure their ranking.

When you are considering to hire a reliable SEO company, hire only the best. Let Authority Solutions® bring the best in your company by ranking higher and leveraging your sales. We will help you dominate your competitors by utilizing the latest tools and techniques to increase your traffic and your conversions.

Start the ball rolling by giving us a call at (888) 997 4146 and let us talk about how you can use SEO as part of your digital marketing strategy.