B2B

Our client, a company seeking to increase its online presence and organic search traffic, faced a challenge in competing against industry giants in local and organic search rankings. The client had an existing website but lacked the necessary optimizations to rank for valuable, targeted keywords and improve its SEO score.

Before engaging with Authority Solutions®, the manufacturer faced several obstacles preventing them from fully capitalizing on their online presence. Despite their leadership in the industry, their digital marketing efforts were misaligned with their business goals, and their website struggled to perform effectively in both local and organic search results. These challenges limited the company’s visibility and impacted its ability to generate new leads and business opportunities. The specific challenges included:

• Poor SEO Optimization: The existing content needed to be optimized, making it difficult for the website to rank for important industry-specific keywords.
• Low Local Visibility: The company needed help to achieve significant visibility in local search results, which reduced its ability to attract local and regional customers, particularly for high-value projects.
• Unoptimized Content: The website's content needed reoptimization for SEO, as it was not performing effectively on search engines, resulting in missed opportunities for organic traffic and conversions.

These hurdles created a pressing need for a comprehensive solution to realign the company’s online presence with its business objectives. This is where Authority Solutions® stepped in with a tailored SEO and content marketing strategy designed to address these challenges head-on.

To address the manufacturers' challenges and help them achieve their business goals, Authority Solutions® crafted a comprehensive SEO and content marketing strategy. Our approach was designed to improve local and organic visibility while ensuring the company’s online presence attracted high-quality leads. By optimizing every aspect of the client's digital footprint, we aimed to enhance their website's performance and overall brand authority. The following key elements were crucial in our strategy:

• Full SEO Strategy: We conducted an in-depth SEO audit to identify both on-page and off-page issues holding the website back. From these findings, we developed a holistic SEO strategy to boost both local and organic search results, targeting key growth areas.
• Content Marketing and Reoptimization: Reoptimizing the client’s existing content was a priority to improve SEO scores. This included rewriting key content sections to focus on targeted keywords, refining metadata, and ensuring the content followed SEO best practices for readability, keyword density, and relevance.
• On-Page SEO: Our on-page efforts were focused on improving the technical and content aspects of the website. We updated the site structure, improved internal linking, optimized image ALT tags, and ensured the correct use of header tags (H1, H2). Additionally, we improved meta descriptions and title tags to enhance click-through rates.
• Off-Page SEO: We implemented a targeted link-building strategy to improve the website’s authority. By acquiring high-quality backlinks from relevant industry websites, we enhanced the site's domain authority, which resulted in better rankings for high-competition keywords.
• Local SEO: We improved local visibility by optimizing the client’s Google My Business profile, managing and responding to customer reviews, and ensuring that the client’s NAP (Name, Address, Phone number) was consistent across all platforms. This helped improve the company’s ranking in local search results, making them more visible to regional customers.

We successfully aligned the company’s online presence with its business objectives by implementing this multi-pronged approach. The results were visible in increased website traffic, higher-quality leads, and improved search rankings, helping the client achieve sustainable digital growth.