The client, a specialty grouting company serving the Texas Gulf Coast region, faced significant challenges in aligning its digital presence with its target market. Despite previous SEO efforts, the company needed to attract the right type of leads, with its website ranking for residential grouting terms instead of the intended corporate and government projects. Authority Solutions® was engaged to redesign the website, restructure its SEO strategy, and harmonize off-site pages to build a strong and trustworthy digital presence.

The specialty grouting company’s digital presence was misaligned with its business goals, resulting in lost leads and diminished credibility. The challenges included:

• Incorrect Website Ranking: The company’s website was incorrectly optimized, ranking for residential grouting instead of its more profitable enterprise-grade services.
• Inconsistent Online Profiles: Varying addresses, phone numbers, and company names across multiple platforms hurt the company’s domain authority and trust.
• Mishandled Incoming Calls: The company was losing business due to mishandled or unanswered incoming calls, with no way to track where leads were coming from.

These issues necessitated a comprehensive approach to realigning the company’s digital strategy with its target market, improving visibility and credibility.

To address the challenges faced by the specialty grouting company, we implemented a multi-faceted strategy to correct SEO issues, improve online consistency, and enhance lead management. Our approach included the following key elements:

• Website Restructuring and SEO Alignment: We redesigned the website to appeal to its target audience visually and restructured the backend to align with specialty keywords like “pressure grouting.” This ensured the site attracted the right leads and ranked for the most profitable services.
• Harmonizing Off-Site Pages: We built, refined, and synchronized off-site pages, including Google My Business and other local and social platforms. This established a uniform online presence, significantly improving the company’s domain authority and search rankings.
• Lead Tracking and Reporting Implementation: We developed multi-pronged online reporting mechanisms, enabling the company to track the effectiveness of its digital marketing efforts and manage incoming calls more effectively.

Through these strategies, we successfully realigned the company’s digital presence with its business objectives, ensuring it attracted the correct type of leads and improved its online visibility.