Financial

Our commercial finance company client provides various financial solutions to businesses needing funding and financial guidance. Despite offering highly sought-after services, the company struggled to gain local visibility and connect with businesses in their target regions. Authority Solutions® was tasked with improving its local SEO strategy to increase search rankings and help the company become more discoverable in key locations.

Despite being a well-established business, the company faced significant issues with its local online presence. After a thorough analysis, we identified the following challenges:

• Poor Local Search Rankings: The company ranked poorly in local search results, limiting its visibility to businesses searching for commercial finance services in nearby regions.
• Limited Engagement on Google My Business: The company’s Google My Business profile lacked optimization and engagement, which negatively impacted its local search performance.

These challenges required a robust Local SEO strategy to enhance the company's visibility and consistency across key online platforms, aligning it with the local market's needs.

To address the challenges and boost local visibility, we implemented a targeted Local SEO strategy. The key elements of our approach included:

• Google My Business Optimization: We optimized the company’s Google My Business profile by ensuring accurate and consistent information across all listings, as well as enhancing engagement through regular updates, photos, and posts.
• Local Keyword Targeting: We identified and incorporated relevant local keywords in website content and meta tags to ensure the company ranked for search queries from businesses within their service area.

By focusing on these elements, we realigned the company's online presence with its local business goals, ensuring it gained greater visibility in target regions.