Medical

Dr. Anthony Pozzessere, a skilled robotic surgeon in northern New Jersey, faced significant challenges in establishing a solid online presence. Despite his expertise, he struggled to rank on search engines for niche-specific keywords like TIF surgery for GERD. Authority Solutions® collaborated with him to build a comprehensive digital strategy that improved his visibility and enhanced his brand reputation.

Before partnering with Authority Solutions®, Dr. Pozzessere had minimal online visibility, making it difficult for patients and referring physicians to find him. His digital presence was limited to a basic promotional page, which lacked the necessary depth and authority to rank well in search engines. These were the main challenges:

• Minimal Online Presence: The surgeon had only a basic promotional page with limited information and no off-page properties, resulting in almost no web presence.
• Lack of Authority: The existing digital content did not provide any significant trust signals to Google, leading to poor search rankings.
• Low Search Visibility: Patients and referring physicians struggled to find him online, as there were no SEO strategies in place to improve his search engine rankings.
• Redirected Searches: Being associated with a larger medical group, searches for Dr. Pozzessere often directed users to the group's website instead of his own.

These issues severely restricted his ability to attract new patients and establish a strong online reputation. A robust and tailored digital strategy was essential to overcome these barriers.

To address the challenges faced by Dr. Anthony Pozzessere, we implemented a comprehensive digital strategy focused on building a strong online foundation. Our approach was tailored to ensure that his online presence attracted patients and built trust and authority in the competitive field of robotic surgery. The following key strategies were employed:

• Comprehensive Website Development: We built a new, in-depth informational website with professional medical branding tailored to his niche. The previous domain was scrapped in favor of a new one that better aligned with his brand.
• Targeted SEO Strategy: Niche-specific keywords related to GERD and gastroenterology were integrated into the site’s structure, establishing a foundation of authority and trust.
• Off-Site Property Creation: We created off-site properties, including Google My Business and social media pages, to ensure the surgeon could be found in various ways through search.

By implementing these strategies, we ensured Dr. Pozzessere's online presence was robust, authoritative, and accessible to potential patients. This comprehensive approach improved his search rankings and positioned him as a leading expert in his field, driving sustained growth and patient engagement.