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Case Study

Financial

Trust and visibility are key to reaching new clients in the competitive credit repair industry. This case study explores how Authority Solutions® helped a credit repair company dedicated to improving credit scores enhance its online presence through a comprehensive digital strategy, including SEO, website design, and website development.

INDUSTRY

  • Financial

DELIVERABLES

  • Full SEO
  • Website Design
  • Website Development

PLATFORMS

  • Google Search
  • Client’s Website
Credit Repair Case Study Google Change

About Client

Our client is a credit repair company specializing in helping individuals improve their credit scores by addressing inaccuracies in credit reports and offering strategies for long-term credit health. Focusing on personalized service, transparency, and customer satisfaction, the company needed a stronger online presence to reach more clients and effectively showcase its expertise. Authority Solutions® was engaged to create a digital strategy to boost their visibility and attract high-quality leads.

Services Needed

Full SEO

UI and UX Icon

Website Design

Website Development Icon

Website Development

Challenges

Despite offering valuable services, the company faced several challenges that limited its growth potential:

  • Low Online Visibility: The company needed to rank for important credit repair-related keywords, which made it difficult for potential clients to find their services online.
  • Outdated Website Design: The website needed to reflect the professionalism or customer-centric approach the company prided itself on, resulting in a lack of engagement and conversions.
  • Limited Lead Generation: The company was not attracting the volume of leads needed to drive business growth due to poor SEO performance and a website that did not encourage conversions.

These challenges required a comprehensive overhaul of the company's online presence, combining SEO with a modern, user-friendly website design to drive more leads and increase customer engagement.

Our Approach

To help the credit repair company overcome its challenges and achieve its growth goals, we implemented a tailored SEO and website redesign strategy:

  • SEO Optimization: We conducted extensive keyword research to identify high-value, credit-related search terms. On-page and off-page SEO tactics were implemented to ensure the company’s website ranked for these relevant keywords, driving organic traffic.
  • Website Design Overhaul: We designed a sleek, modern website emphasizing the company’s professionalism and customer-focused approach. The site was structured to engage visitors, providing easy access to information about credit repair services and driving inquiries.
  • Website Development: The website was built with a focus on performance, ensuring it was fast, responsive, and optimized for both desktop and mobile users, leading to a seamless user experience.

With these strategies in place, we aimed to improve the company’s online visibility, increase website traffic, and convert more visitors into leads.

Results

The SEO, website design, and development initiatives resulted in significant growth for the company. As shown in the graph, the company’s Google rankings increased by +14,525 from August 2023 to February 2024. The optimized website attracted more qualified leads, and the company experienced a notable increase in inquiries, helping more clients improve their credit scores and maintain better financial health.

Credit Repair Case Study Google Change
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