Our client is a global B2B company that helps businesses across the food, beverage, and agriculture sectors ensure safety, transparency, and compliance throughout the supply chain. Despite their extensive customer base of over 30,000 businesses worldwide, the company faced challenges in maintaining search visibility and attracting high-value leads. Authority Solutions® was tasked with optimizing their website and SEO strategy to improve search rankings and drive business growth.

The client was already well-established in their industry but struggled to achieve the search visibility necessary to expand their customer base. After thorough analysis, we identified several key challenges:

• Declining Search Rankings: The company’s website had experienced a steady decline in Google search rankings, reducing its visibility and traffic.
• Highly Competitive Keywords: The food, beverage, and agriculture industries are highly competitive, making it difficult for the company to rank for important B2B and supply chain-related keywords.
• Lack of SEO Optimization: While the company had a solid website, it needed more SEO optimizations to perform well in global search results, limiting its ability to engage new customers.

These challenges necessitated a comprehensive SEO overhaul to improve search rankings and boost the company’s visibility in highly competitive industries.

To address the company’s declining search visibility, we implemented a tailored Full SEO strategy designed to improve rankings and drive traffic. Our approach included:

• Comprehensive Keyword Research: We conducted extensive keyword research to identify high-value terms related to food, beverage, and agriculture supply chains, focusing on both global and industry-specific keywords.
• On-Page Optimization: We optimized on-page elements, including meta tags, headers, and content, to ensure the website aligned with the identified keywords and search intent of potential customers.
• Technical SEO Enhancements: We addressed technical SEO issues such as page speed, mobile optimization, and website structure, improving the site’s overall performance and search engine friendliness.

Through these initiatives, we aimed to boost the company’s visibility across multiple search engines and ensure that their site ranked highly for relevant B2B keywords.