Catering companies rely heavily on local visibility and a strong online presence to attract customers. This case study shows how Authority Solutions® helped a Houston-based catering company enhance its digital presence through Full SEO, Website Design, and Website Development, ultimately improving their local search visibility and driving more leads.

Despite offering exceptional catering services, the company faced several challenges that limited its online visibility and potential for lead generation:

• Low Local Search Rankings: The company struggled to rank in local search results, significantly impacting their ability to attract clients searching for catering services in the Houston area.
• Outdated Website Design: The existing website lacked a modern, user-friendly design, making it difficult for visitors to navigate or make inquiries.
• Limited Lead Generation: With poor visibility and an outdated website, the company faced low lead generation, limiting their potential for business growth.

These challenges required a robust approach that integrated SEO and web design to help the company improve both its search rankings and user experience.

The integrated Full SEO, Website Design, and Website Development efforts resulted in a notable improvement in the company's online performance. As the graph shows, the company saw a significant increase in Google rankings, moving from a starting point of -682 in May 2024 to a positive change of +282 by July 2024. This upward trend improved local search visibility, increased site traffic, and generated more leads, helping the company grow its customer base in the competitive Houston catering market.