A compelling online presence is essential for promoting films and reaching the right audiences. This case study showcases how Authority Solutions® implemented a comprehensive digital strategy for the movie "Playing The Crease," including SEO, website design, and website development to enhance its visibility and drive interest.
INDUSTRY
DELIVERABLES
PLATFORMS
"Playing The Crease" is an independent film project that tells an inspiring story set in hockey. The production team needed a strong online presence to promote the film, attract viewers, and engage with their target audience. Authority Solutions® was created to create a digital strategy to raise the movie’s profile.
The film’s production team faced several challenges when trying to promote their movie online:
These challenges called for a complete digital transformation, including SEO optimization and creating a professional, engaging website to help the film gain traction.
We implemented a multi-faceted digital strategy that covered SEO, website design, and development:
This holistic approach ensured that the movie had an attractive digital presence and ranked well on search engines, driving organic traffic and building anticipation for the release.
The SEO, website design, and development efforts significantly improved the movie’s online visibility. As the graph illustrates, from May 2021 to September 2021, the film experienced a growth of +1,078 in Google rankings. The optimized website attracted more traffic, and the film garnered increased interest from filmgoers and the press, contributing to a successful promotional campaign.
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