A compelling online presence is essential for promoting films and reaching the right audiences. This case study showcases how Authority Solutions® implemented a comprehensive digital strategy for the movie "Playing The Crease," including SEO, website design, and website development to enhance its visibility and drive interest.

The film’s production team faced several challenges when trying to promote their movie online:

• Lack of Online Presence: The film lacked a dedicated website and visibility on search engines, making it difficult for potential viewers to find information about the movie.
• No SEO Strategy: Without an SEO strategy, the movie was not ranking for any relevant keywords, limiting its reach to film enthusiasts and the target audience.
• Website Development Needed: The project required a fully designed and developed website to act as the main hub for news, trailers, and updates about the movie.

These challenges called for a complete digital transformation, including SEO optimization and creating a professional, engaging website to help the film gain traction.

The SEO, website design, and development efforts significantly improved the movie’s online visibility. As the graph illustrates, from May 2021 to September 2021, the film experienced a growth of +1,078 in Google rankings. The optimized website attracted more traffic, and the film garnered increased interest from filmgoers and the press, contributing to a successful promotional campaign.