Franchises

Dixie Lee Fried Chicken, a well-known Canadian fried chicken franchise with over 50 years of history, faced challenges with its online presence. The franchise struggled to be found in local searches, with outdated contact information and inconsistent listings across the web. Authority Solutions® stepped in to implement a comprehensive SEO campaign that revitalized their online visibility.

Despite its long-standing popularity, Dixie Lee Fried Chicken's digital presence could have been much better. The brand’s online visibility was hampered by numerous challenges that needed to be addressed to restore customer trust and improve search engine rankings. These challenges included:

• Inconsistent Online Presence: Multiple off-site restaurant pages were outdated, with incorrect information reducing the franchise’s trust and authority in local searches.
• Mismatch in Key Information: The name, address, and phone numbers on the website didn’t match those on Google My Business, causing confusion.
• Visibility Issues: Despite being well-established, the franchise's locations took a lot of work to find in local searches, even when customers were nearby.
• Outdated Website: The website needed a complete overhaul, including features for online ordering from various locations.
• Lack of Data: The franchisor needed more visibility into incoming leads, making providing actionable insights to franchisees hard.

These challenges hindered customer acquisition and affected the overall brand perception. A strategic approach was essential to regain control of their digital presence, focusing on synchronizing all online information, enhancing website functionality, and establishing robust tracking mechanisms.

To restore authority and trust for online search, several key actions were necessary to enhance the business's digital presence and improve customer experience.

• Recreated off-site profiles (such as social media and Google My Business) with updated, consistent information that aligned with the location pages on the main website.
• Restructured the website with a more intuitive user interface, allowing customers to easily place orders from their nearest location.
• Established metrics and reporting mechanisms to track the effectiveness of our SEO efforts.

These strategies were essential to regain trust online, ensuring a cohesive and user-friendly experience that could be measured for long-term success.