Legal

Our client is a UK-based intellectual property firm with a strong focus on providing patent drafting, amendments, and oppositions and trademark and design protection services. The firm serves industries like oil and gas, renewables, medical devices, and chemicals, helping companies secure and protect their innovations. Authority Solutions® was brought in to improve the firm's online visibility and drive high-value leads through an optimized SEO strategy.

Although the firm had established itself as a key player in intellectual property protection, it faced several challenges in improving its digital presence and search rankings:

• Competitive Keywords: The firm was struggling to rank for competitive keywords in the intellectual property space, making it difficult for potential clients to find their services.
• Limited Search Visibility: Despite their expertise, the firm’s website had low visibility in organic search results, particularly for niche industries like oil and gas and medical devices.
• Low Lead Generation: The lack of SEO optimization resulted in fewer inquiries and a missed opportunity to attract businesses looking for patent and trademark services.

These challenges required a comprehensive SEO overhaul to help the firm rank for critical search terms and boost online visibility.

We implemented a targeted SEO strategy to address the firm’s challenges to improve keyword rankings and enhance overall search engine visibility. Our approach included:

• Keyword Research and Optimization: We conducted in-depth research to identify high-value keywords related to patents, trademarks, and intellectual property in industries such as oil and gas, chemicals, and medical devices. These keywords were integrated into the site’s meta tags, headers, and content.
• Content Optimization: We revised the content across key pages, aligning it with industry-specific search intent and ensuring it met the target audience's needs.
• Technical SEO Enhancements: We improved the site’s technical SEO, addressing factors like page speed, mobile-friendliness, and site structure to enhance its performance on search engines.

This approach was designed to improve rankings, drive traffic, and increase qualified leads from industries requiring intellectual property protection.