Medical

Dr. Brian Harkins, a leading robotics surgeon known for his next-generation surgical techniques, faced a significant challenge in creating a digital presence that accurately reflected his real-world standing. Despite his regional recognition, his online visibility was limited to his association with a larger medical group, making it difficult for potential patients and referring physicians to find him independently. Authority Solutions® stepped in to build a robust digital identity that highlighted his expertise and set him apart in the competitive field of robotic surgery.

Despite Dr. Harkins' established reputation in the medical field, his online presence was virtually nonexistent outside of his association with a larger medical group. This misalignment between his digital footprint and real-life expertise posed several challenges:

• Lack of Independent Digital Identity: Without an independent website or digital assets, search results for the surgeon directed users to his medical group, preventing him from standing out.
• Absence of Off-Site Pages: The surgeon had no Google My Business or social media profiles, limiting his visibility in local and broader searches.
• No Existing Web Authority: The complete lack of a personal website and domain meant we had to build authority and trust from scratch.
• Non-Existent Keywords: The next-gen robotic surgery techniques were so advanced that relevant keywords didn’t exist yet, requiring us to forecast future search trends.

These challenges created a disconnect between the surgeon's digital presence and his real-world expertise, necessitating a comprehensive strategy to build and sustain his online authority.

To bridge the gap between Dr. Harkins' real-world reputation and online presence, we developed a multi-faceted strategy focused on creating a warm, authoritative digital identity. Our approach included the following key components:

• Warm and Personable Website Development: We designed an independent website that broke away from the typical sterile medical site aesthetic, opting for a warm, engaging design filled with informative content that established his digital brand.
• Keyword Forecasting and SEO: Due to the novelty of the surgical techniques, we structured the website around anticipated keywords based on extensive research and industry forecasting to ensure future search visibility.
• Comprehensive Off-Site SEO Campaign: We launched a thorough off-page SEO campaign, including creating Google My Business and social media pages, to establish the surgeon’s authority and presence across multiple platforms.

By implementing these strategies, we rapidly built an authoritative online presence for Dr. Harkins that accurately reflected his standing as a pioneering robotic surgeon. Our forward-thinking approach to keyword research and creating a warm, engaging digital brand ensured that his online presence would continue to grow and adapt to the evolving landscape of medical SEO.