Call Us Today: (888) 997-4146

Authority Solutions Receives 2017 Houston Award

Written by   in 

Houston Award Program Honors the Achievement

HOUSTON March 28, 2017 — Authority Solutions has been selected for the 2017 Houston Award in the Internet Consultants category by the Houston Award Program.

Each year, the Houston Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Houston area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2017 Houston Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Houston Award Program and data provided by third parties.

About Houston Award Program

The Houston Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Houston area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Houston Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Houston Award Program

CONTACT: Houston Award Program

Email: [email protected]


Authority Solutions has been recognized as one of the top 12 SEO Agencies

Written by   in 
It’s always a great and humbling experience to be recognized by a respected company who’ve helped thousands of satisfied small and mid-sized business customers gain access to premium level inbound marketing services at an affordable price. 

Authority Solutions has been selected by as one of the Top SEO Companies in Houston

We’re not interested in making extravagant promises or employing questionable SEO practices. We want to retain your business by providing you with strategies that make a difference. Our reputation is everything to us, and that is why we will strive to make a positive and indelible impression on you. Let us show you what a quality Houston SEO company can do for your business. We will provide you with a comprehensive range of SEO services, from online branding to Google domination to real estate SEO. If you’ve ever hired an SEO company that failed to deliver on its promises, you will appreciate working with the Best Houston SEO Company… Authority Solutions.

If you have any questions on the above or want to learn about how our Certification Program can help you get more from the marketplace, contact our Top Local Agency team at [email protected]

7 Reasons Why SEO Helps Branding Yourself Online

Written by   in 
Branding yourself online isn’t as easy as it may seem. You can come up with the best ideas, but it doesn’t guarantee anything. Chances are people are going to click on the first link they see and ignore the rest. Optimizing your website is more intricate than how it appears on the surface.

1. It’s an investment. Money spent on SEO doesn’t go down the drain. Making your website visible helps it attract new clients, so you can grow your business. Because the concept of optimization is alien to many, they play it “safe” by avoiding it altogether. What they fail to realize is they’re only hurting themselves by being stagnant. If you don’t catch up in the internet age, you fall behind your competition. While a marketing strategy is still essential, it’s not enough to cut it. Most people simply don’t click past the first page of search results.

2. It saves time. Time is a limited resource. If you spend countless hours reaching out to people, you forgo other things about your business. With the right keywords, your customers come to you instead of the other way around. Best of all they’re already interested in services like yours. How much work do you put into advertising? Yes you can try giving a fresh twist, and it may even work for a while. Sooner or later, you’re going have to face the hard truth. Ads are worthless once people are conditioned to ignore them.

3. It strengthens your brand. Building links is both an art and a science. Quality triumphs over quantity. Beware of bad links from spammy or questionable sources. They don’t just hurt your rankings. They signal that your site isn’t trustworthy. Link building is all about creating your online reputation. Think of each link as a vote, so search engines know how popular your website is. You want your links to come from reputable and relevant sites. It shows the internet what your brand is associated with. It gives you credibility. When you optimize your site, each link is deliberately chosen.

4. You dominate over the competition. Most people click on the first result they see. It is crucial to be on top, but it is even better to be on every result of page one. Achieving this requires a blend of technical skills and experience. These strategies need to keep up with the changing world of SEO. Creating good content just isn’t good enough anymore. Anyone can string together sentences, but it takes some skill to choose the right keywords for your target market.

5. It’s more effective than traditional marketing. People are conditioned to ignore ads. They either skip it or scroll right past it. Even if they do read it, they’re not likely to buy it. On the other hand, SEO draws in organic results based on their searches. This means you’re attracting people who are already interested in your services. They’re more likely to convert when they find your website on their own.

6. It’s sustainable for long-term goals. How often can you come up with a catchy phrase? What about an interesting gimmick? These tactics may boost sales for a while, but eventually people are going to forget about them. SEO drives your website to the top, so it’s more visible. More people can learn about your products and spread the word.

7. It’s tailored to your business. This isn’t just another type of marketing. Careful research is done for every decision. This means you only get the best possible result for each specific need. After all, optimization isn’t for machines. It’s meant to help people navigate towards you, so you can engage with them. At the end of the day, you want to give the best possible service to your clients. When branding yourself online, SEO gives a holistic approach, so you’ve got everything covered.

5 SEO Myths that Hurt Google Rankings

Written by   in 
5 SEO MythsYou may have heard it said over and over again, but some things refuse to die. If you’re not aware, you may fall prey to some of these errors. While the promises may be tempting, don’t be too quick to take the bait. There are legitimate ways to gain online visibility, but trusting one or more of these myths is definitely not one of them. When it comes to optimization, there are no shortcuts. Getting to page one may be the end goal, but it’s a small part of the journey. Search engine algorithms are erratic. Expect fluctuations in your rankings. Some days are going to be better than others. It’s like climbing up a mountain. It’s going to be bumpy along the way, but the overall trend slopes upwards. The important thing is to maintain a steady pace as you rank higher and higher. If someone claims to do it in 30 days or less, just run away. They may be ranking you for keywords so obscure no real human being actually uses them.

Myth 2: “Choosing a do-it-yourself approach is cheaper than hiring a professional.” First, let’s make this clear. There’s no law that requires you to hire somebody. If you want to take the time to learn, then go ahead and do it. You can pick up some useful tips, and it can help you a lot. Yes, you can if you want to, but it comes with an invisible price tag. Nothing is really “free.” The only difference is you’re spending time instead of money. You lose the opportunity to do other things instead. You must commit yourself to learning to do things right. Besides, you risk making simple mistakes easily spotted by a seasoned professional.

Myth 3: “Optimizing a website is expensive.” If it’s not cheap, then it must burn a hole in the wallet, right? There is a cost, but it’s an investment. Attracting more of your target market fuels your business, so you can make more sales. It is a continuous process.

Myth 4: “There is a cheat sheet for Google.” Spamming with keywords isn’t going to work. It may seem like a quick fix, but black hat tactics are going to do more harm than good. Improving your Google rankings takes a lot of commitment. You don’t want to be banned. It can set you back forever. Be wary of cloaked text, hidden links, doorway pages and redirects. You can get penalized, and your website loses all of its traffic. If you’re found out, you can also lose your reputation for bad practices.

Myth 5: SEO is dead, and it’s no longer needed. Whenever a change occurs, some people love to declare the impending doom of optimization. In reality, it’s the same game with different rules. Here’s a bit of an analogy. Computers are no longer the heavy clunky beasts they once were, but it doesn’t mean computers are extinct. They’ve just been refined to something lighter, faster and sleeker. For as long as people use the search bar, it’s not going away. The outdated methods are simply going to be replaced with better ones.

Real Estate SEO: 5 Facts About Branding for a Fast Profitable Sale

SEO with Authority SolutionsIf you’re a realtor, why should you consider a real estate SEO company? Getting great leads is difficult. Brand names tower over everything. They don’t just crowd advertisements, but they also creep into people’s everyday language. Unless your name is recognized, people aren’t going to seek your services. Instead, they’re going to turn to the first big brand they think of. Within seconds, people click on familiar names like Zillow or Trulia. These sites may not provide the same value a local agent / local company offers, but it’s the only thing they know. Going up against them is like being overshadowed by a skyscraper. What about the internet? Isn’t it a fast and simple solution? Unknown people get discovered all the time, right? Unfortunately, that’s becoming the exception rather than the rule.

These sites may not provide the same value a local agent / local company offers, but it’s the only thing they know. Going up against them is like being overshadowed by a skyscraper. What about the internet? Isn’t it a fast and simple solution? Unknown people get discovered all the time, right? Unfortunately, that’s becoming the exception rather than the rule. Here’s the hard truth. In 2008, Eric Schmidt said, “The internet is fast becoming a cesspool where false information thrives.” According to him, “Brands are the solution, not the problem. Brands are how you sort out the cesspool.”
  1. When brands violate rules, their penalties tend to be more lenient.
  2. Brands are more likely to appear on Google suggest when typing in search.
  3. Brands have greater leverage on AdWords.
  4. Brands are also more likely to rank through organic search.
  5. Consumers tend to rely on emotion rather than logic when making purchase decisions, and this is where branding your company and its products can make a difference.
There’s no replacing the value of a local agent. There’s more to buying and selling houses than meets the eye. Customers soon find that figuring out the estimated prices isn’t enough. There’s a lot of paperwork and negotiations to deal with. You may offer what they need, but how can they reach you? If you’re not showing on the first page of search results, you’re practically invisible. The website you’ve invested so much in isn’t going to attract much traffic. Standing out among millions of websites becomes harder than before. When your livelihood depends solely on referrals, you may find yourself in a pinch. You end up stuck in a cycle. If you’re not established, you can’t get more leads. If you can’t get leads, you can’t establish your name in the industry. What choice do you have? How do you break through the glass ceiling? A web optimization consultant can solve your problems. With the right tools and keywords, they anchor your website to your niche. As time passes, you gain more traffic, so you can influence bigger circles. You have a choice. You can either ignore the situation, or you can take charge with a winning strategy. Doing nothing means you’re handing over your career to the competition. You’re like a sitting duck waiting for the gun to fire. On the other hand, the right strategy lets you reach your aim. Optimization doesn’t just help your rankings today. It lends more than enough leverage to gain momentum. Pushing your rankings higher gives more than visibility. As you become more successful, it helps manage your online reputation, so you’re safe from any attempt of defamation. Being on the top helps you gain trust and convert more clients. You show that you’re the authority in real estate.