Local SEO with Google Maps Marketing
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Local SEO is a new term that describes a highly effective manner in which online marketing takes place. It gives companies an opportunity to promote their products and services specifically to people who may be in the area, at the exact moment, in need of a specific product or service.
Local SEO is a very effective online marketing strategy because it works with a combination of components to accurately deliver the needed search results. It identifies the user’s current location at the moment of the search to inform the user which retailer, vendor, restaurant, park or any destination is closest to their current geographical location. The user’s current position is identified in real time and is modified as the user moves around and becomes closer or further away from their desired destination.
Local SEO relies on search engines such as Google Maps, Yahoo Maps and Bing Maps, and online business directories to help patrons find companies that offer the products and services that they are currently in need of.
Local SEO relies on search engines such as Google Maps, Yahoo Maps and Bing Maps, and online business directories to help patrons find companies offering the products and services that they are currently in need of.
To keep up with the fast-moving pace of today’s lifestyle, Local SEO is used by millions of consumers every day. Because of its unique features, consumers are able to save more time in finding the nearest and most relevant business in their specific area.
Additionally, Local SEO features the Google 3 Pack, which guarantees a user to obtain the most relevant results when posting search queries. This works through calculations that are associated with GPS data and is exceptionally important if you are, for example, in need of a tire shop or a gas station. You would, of course, need to find those that are located nearby. That is where search engines are most helpful. They provide maps of your current location to make it even easier to get a bird’s-eye view of the location and find the shop you are looking for. More information about how Local SEO can be helpful to companies is provided below.
If a company wants to be found by people who are in the general area, then they should take full advantage of Local SEO and make themselves available across all relevant online platforms.
One of the reasons why Local SEO could be advantageous to a company or business is that it increases local foot traffic and decreases the competition. In fact, your competition decreases since you are now only competing with other businesses in the same geographical area. Thus, to generate more traffic and ultimately higher sales, you must give importance to improving your business’ visibility on a Google SERP (search engine results page).
Local Google search pack works by displaying them in either one or two ways on the Google platform
The Local SEO trends are on the horizon but have already shown an indication of stability with plenty of data to have more room to grow. Now is the best time for businesses to take advantage of search engine optimization opportunities and allow these to provide major contributions in the growth of their business, specifically by attracting more customers from Google.
Although Local SEO is relatively new, it is still evolving and is highly capable of assisting companies with their growth efforts
Allowing a professional Local SEO expert to assist you with mapping out an SEO strategy will drastically prove to be very beneficial for you. To get started now, please contact Authority Solutions™ for more information at (888) 997-4146 or complete the Get Started Form to schedule a free discovery session. For even more information and tips, please refer to the resources section below.
If this new trend is taken seriously, businesses could build customer loyalty, engage more with their customer base, and see an increase in sales.
It actually doesn’t matter what type of business you have; if you are a business that is available to individuals in your geographical location, you could improve your Google 3 Pack presence and ultimately generate more sales. This includes industries such as the following:
A local customer is not just someone who will visit your website, but someone who will speak with you directly over the phone and show up at your front door.
Like all other SEO-based strategies, Local SEO marketing strategy is also highly needed. It can be implemented by an expert SEO marketing specialists and Authority Solutions™ has the best people who could provide you with quality Local SEO services.
Local businesses have a great advantage with respect to attracting prospects, including those indicated below.
The Local SEO trends are on the horizon but have already shown an indication of stability with plenty of data to have more room to grow. Now is the best time for businesses to take advantage of the search engine optimization opportunities and allow it to contribute to attracting more customers from Google and grow their business.
Although Local SEO is relatively new, it is still evolving and is highly capable of assisting companies with their growth efforts.
Allowing a professional Local SEO expert to assist you with mapping out an SEO strategy will drastically prove to be very beneficial for you. To get started now, please contact Authority Solutions™ for more information at (888) 997-4146 or complete the Get Started Form to schedule a free discovery session. For even more information and tips, please refer to the resources section below.
The following links to Entrepreneur.com provide more information on How Local SEO Works in Google and why it matters to small businesses.
Having established a website means being a part of the digital marketing industry. As professionals and business owners of today, you need to know the different digital platforms to take advantage of the benefits of mobile devices and everything that moves in the Internet (or World Wide Web). The year 2019 promises tougher competition across…
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