Proven, Results-Oriented and Effective Inbound Marketing Strategies
Attract the right buyers, improve leads, and increase sales. Authority Solutions™ creates quality and relevant content to connect and interact with your clients.
What is Inbound Marketing?
Inbound marketing is a customer-centered, data-driven approach that aims to entice qualified individuals to your brand to convert them to loyal customers. This approach involves the use of multiple forms of “pull” marketing strategies such as blogs, social media interaction, SEO, and content marketing. The goal of Inbound Marketing is to attract like-minded, potential clients. It is not an interruptive type of marketing strategy where marketers try so hard to get in front of as many people, aggressively selling a product or service. Effective inbound marketing focuses more on pulling in qualified people and educating them to make au courant decision when they purchase something. The most important component of inbound marketing is engaging, creative content, aligning this marketing content to offer value to people to create brand awareness. When effective strategies are employed, inbound marketing can be an integral component of your successful online marketing campaign in establishing your brand online.
Inbound Marketing Is One Hot Trend
Cold calling, direct paper mail, spam, telemarketing, sale fliers and many other traditional, interruptive, and boring outbound marketing strategies are no longer the “trend.” With these marketing methods, marketers are actually pushing OUT (forcefully and in an interruptive manner) their marketing message. And today, in a world where people prefer to be given more attention than be robbed of it, marketers need to be smarter in employing strategies that will actually pull in the kind of consumers that will eventually become loyal customers. They need to utilize modern and effective inbound marketing strategies to reach out to their target audience.
Pushing Out (Outbound) VS Pulling In (Inbound)
- Inbound marketing strategies are more compelling and interactive than outbound strategies
- Inbound content are created to attract customers; outbound interrupts customers
- Inbound generates more leads than outbound
- Inbound leads cost less than those generated by outbound
- Inbound marketing channels are more cost-effective than the outbound channels.
Why inbound is the hottest and most successful trend today? Well, it is simply because we are in an era where technology and information make consumers more empowered when making a purchase. In the web, information is delivered and is made available to individuals round the clock. With just a few movements of their fingers, customers can automatically have access to information about a product or service that they wish to purchase. Additionally, buyers today are more demanding and they want to have a more personalized connection with the businesses they buy from. They want marketers to know not just their name, telephone number or credit card information; they want you to know what they really need! Therefore, creating informative and entertaining content that will really target the needs of your audience will help in getting the right impression and in establishing a relationship that will make a huge marketing impact.
The Inbound Marketing Methodology That Your Business Needs
Inbound marketing is the proven digital methodology that will convert strangers into evangelists and promoters of your business. By successfully aligning your marketing content with the interests and needs of your target buyers, you begin to attract inbound traffic that you can then convert, close and delight in.
Create compelling quality content to attract your target to your site and to your brand. Social media platforms, blogging, keyword tracking and social publishing are some of the effective ways and tools to get pass this phase.
You have successfully attracted strangers to visit your site. Your next step is to convert these visitors into qualified leads and encourage them to share with you their contact information for future business transaction. Easy-to-fill-out forms, optimized landing pages and convincing calls-to-action are your main tools for this phase.
With the help of marketing tools like CRM, workflows, and email marketing software, along with the best lead follow-up and sales practices, you will be able to convert these leads into new business.
Your efforts of converting leads to customers have paid off, but these efforts must be continued in order to keep your relationship with your customer alive. Delighting your clients can be your secret weapon in encouraging repeat business, positive reviews and, of course, referrals. Continue to provide and share creative and interesting content that will help them better understand the products and services you offer. Delight your customers and make them feel that they are not only your valued buyers but important business partners. This is the most effective way in earning loyal customers and promoters of your business. Inbound marketing is all about creating the right content, at the right time, in the right place. It is the kind of marketing that people love, for it is informative, engaging and entertaining, and absolutely not interruptive. Through this methodology, you can get more online visibility, gain more leads, and generate more sales.
Authority Solutions™ Can Make Inbound Marketing Work for You
Inbound marketing is a well-balanced strategy that works for both large accomplished companies and small start-up enterprises. However, no single inbound marketing approach can work on its own, but with the right blend of tools and techniques, marketers can lead their businesses to greater heights of success. When inbound marketing strategies are incorporated effectively to your online marketing campaign, these can:
- Improve brand awareness
- Increase website traffic
- Boost sales and conversion rates
- Enhance lead generation
- Encourage round-the-clock customer-brand interaction
- Reinforce SEO efforts
- Build relationship with loyal customers
Now, the question is “How do we make inbound marketing successfully work for your business?” With a number of tools and techniques that one can use, inbound marketing can be very overwhelming, especially for entrepreneurs who are new to online marketing campaign. Blog posts, webinars, e-books, social media, videos, and slideshare are only a few of the channels that you can include in your marketing plan. However, managing a campaign across all these channels can eat up a lot of time and resources, which could be very difficult for hands-on businessman like you. That is where Authority Solutions™ comes in. We make inbound marketing SIMPLE. We are America’s TOP SEO and Internet Marketing Company, and we provide best-in-class internet marketing services that are uniquely tailored to your business needs. Here is how Authority Solutions™ is going to make your inbound marketing a tool for achieving online success:
- We will listen to your unique and captivating success story and determine what your target audience should listen to.
- We will identify the type of customers you wish to attract and learn about their needs and interests; after all, you have to know first what makes these individuals tick.
- We will set up the best channels and platforms where you can share your content. Facebook, Twitter, YouTube, Google+, LinkedIN—the possibilities and chances are endless with these social media platforms.
- We will create killer content (not in the literal sense, of course). Authority Solutions™ will help you attract the right kind of buyers through relevant, timely and quality content, with keywords that could really drive organic traffic, improve leads, and increase sales.
Our award-winning tactics can help you attract, convert, close, and delight strangers, visitors, leads, and lasting customers. We will strategically create the inbound marketing plan that people will love and embrace. Now, if you are not satisfied with the marketing program that you currently have, our team at Authority Solutions™ are available to connect with you and discuss with you the many results-oriented solutions that we can offer for your business. Your story has to be heard. Let us help you share it!