Perhaps your online store is enjoying its success because you have put it up on social media. That Facebook account has been there for months, or years probably, that engaging to search engine optimization (SEO) does not really matter to you. Given that likes and shares have been contributing so much to make your online store public, they are not guarantees of real money turnaround. Besides, you cannot control who is going to patronize your shop after those likes and shares. Yes, they are full of potentials. But for how long can they be “potentials”? What if these potentials never really move?
Your online success depends on many factors. And one of those factors that should be given importance is how you are being indexed. Indexing is important in SEO ranking. If you ranked up, you get consistent web traffic and the results are predictable.
Indexing is putting your website on a database. It is similar to how the indexing in the library works. If you are not included in a card catalogue, there is no possibility that searchers will find you. In a website, it cannot rank up unless you are in an index. Web crawlers creep the sites relevant to every user’s search. Through this huge online database, search engines respond to users and display the particular information they are looking for. And the trick is through keywords. With a keyword or strings of keywords, search engines respond faster to the queries, bringing all the good stuff displayed in pages.
How do search engines perform this trick? Search engines like Google have web crawlers, known as bots, that visit websites and collect information from them. Unlucky for you if you have poor-quality content to which bots may recognize as irrelevant.
The Value of Content
Never trust everything you read, because on the Internet, not all the information are always useful and of high quality. Content can come in many forms and in different platforms. It can be in the form of blogs, articles, social media posts, infographics, audiobooks, news, ebooks, images, press releases, quotes, etc. The relevance and usefulness of your content is determined on how users often use them according to their search.
The main goal of proper content is to solicit audience engagement. You do not create content based on what you want to talk about; you build content based on what your audience wants to hear. Your intended audience is what matters. Since Google algorithm is always changing, we need to keep up with the times, changing and modifying your content to what suits the public best. In other words, users should “benefit” from this information.
Without quality content using good SEO, the chances of getting up to the ladder of SEO rankings are low. And the privilege for having your online store will be less. Know more about content building and strategize with an SEO expert so that your online store will get its market share. Make SEO a part of your success. If you do not know how, ask the experts from our reliable SEO firm. We, at Authority Solutions™, make things right, and we believe that every small business has the ability to go big, with the right tools at the right moment.