Search Engine Optimization (SEO) is a great value for your business. Why? Well, basically, consumers nowadays are very dependent to their mobile devices and the Internet to look for local businesses online to purchase goods or perhaps seek legal or medical services. This means every person that lands on your website online can be your potential customer, and SEO is your strongest tool to reach a wider audience in the Internet world.
SEO can be very overwhelming specifically to those who are new to Internet marketing; however, it does not have to be complicated. Though Google keeps on updating its algorithms, there are some fundamental concepts of SEO that anyone can use. This article aims to ease your work and provide some actionable tips for your website.
- 1. You need to set-up a Google My Business account.
This is a cost-free way for your business to be visible online. You just need to upload all of your business
information and it will enable you to be listed on local searches specific in your area.
- 2. Make sure that your site is mobile friendly!
Some business owners over-look this but, the most common searches now in Google are from smart
phones. There is some easy and simple plug-ins that you can use in WordPress that will help your site to
be optimized with a fast loading speed.
- 3. You need to know your audience.
Who are your potential online customers? What are they looking for in a product or service? What kind
of content do they like to read? When you know exactly your audience, you will also know what kind of content gets their attention.
- 4. Study your competitors.
Knowing what kind of keywords to use with less competition would be ideal for your small business tha competing with huge international companies. Knowing what kind of images and videos they use will also give you an idea what to produce.
- 5. Constantly check for onsite issues.
You can purchase or download free plug-in that will help you see some issues. You may think it is
irrelevant but it may cause you to lose visibility and organic traffic.
- 6. Claim your address on Google Maps.
If you have a physical store in your local area, your online customers may want to visit your shop so it is
important you are listed.
- 7. Be genuine!
It may be tempting to hire somebody to spam your customers on social media but this can backfire after
some time. As an owner, you know your business and customers better. As much as possible connect
- 8. Keep up–to-date with SEO.
Things can drastically change with SEO so you need to be updated with the current Google rules.
Techniques that worked before may not work now. You will be surprise when you login to Google Search
Console and you will receive a notice.
- 9. If you have a budget for Pay-Per-Click campaign, use it.
SEO and PPC work hand in hand to attract your audience. PPC will help you have traffic faster and it
will also guide you what keywords works best to improve your landing page.
- 10. Publish content regularly.
You do not have to make 7 articles a week. You just have to keep your audience with something to read.
This will also help your website to rank higher in search engines.
No idea where and how to start with SEO? No worries! The #1 SEO and Internet Marketing company in Houston, Authority Solutions™ , is your partner in achieving your goals and making your business the authority in your industry. Contact us now!